Shield Dentsu’s global portfolio from the Green Claims Directive with automated verification. From legal risk to business resilience.
By 2026, the EU Green Claims Directive mandates that environmental claims must be backed by scientific substantiation. Subjective slogans are no longer just bad marketing—they are a legal liability.
Liability
4% Global Turnover Fines
Litigation
Class-Action Protection
30M+
EU companies will legally require substantiation for every claim. ZeroPact is the shield.
Directive Compliance Shield
Instantly generate scientific evidence required by the Green Claims Directive. Every claim is backed by auditable data, aligned with EU standards and verified by SGS.
Scan campaign copy against specific prohibitions. Identify high-risk adjectives (like "green" or "eco") and ensure every word is legally defensible before launch.
Deploy Digital Product Passports that deliver mandatory legal documentation directly to consumers at the moment of purchase.
By 2027, Digital LCA data will be mandatory for your product passports. Don’t just tick a box—leverage ZeroPact to capture leads, integrate E-Commerce, and slash support costs.
Explore Digital ProductsCapture
Leads & CRM
Integrate
Direct E-Comm
Slash
Support Costs
Verify
EU 2027 Ready
Test the Green Claims Directive Compliance Suite live.
De-risk the creative process. Empower teams to build bold campaigns with the confidence that every claim meets the Green Claims Directive's requirements.
Ensure media spend isn't wasted on banned ads. Protect global accounts by substantiating claims in real-time under new EU laws.
Scale high-margin "Compliance-as-a-Service" models integrated directly into your clients' digital shelves and point-of-sale.